This week on The Crazy Ones, Simon (Robin Williams) gets a quant and Sydney (Sarah Michelle Gellar) gets a cat.
A cat food client decides to hire Lewis, Roberts & Roberts because of their increased focus on numbers and data. Simon thing advertising is an art, not a science and doesn’t think that Colin (Sandeep Parikh), the quant, understands advertising. The client also drops off Princess the cat so the office can get a feel for their business.
Simon and Colin make a bet – the winner gets to pitch the client their way. So they decide that they each have to come up with a campaign for Ice. Simon will be creative and Colin will use science. Unfortunately, Colin wins the bet and the team judges that his ad is the better one.
After Simon loses the bet, he decides to completely embrace the numbers. He figures out that the quant made profiles on each team member so that the ad would specifically target them.
Sydney’s relationship with Princess takes an interesting turn. She isn’t really a cat person, but Princess starts to grow on her. Sydney is upset when she finds out that Colin’s profile on her predicts that she will be single forever. He tells her that the best way to avoid this is to ignore her new relationship with Princess and not become a cat person.
Sydney wears the Emeraude Top by Sandro ($260) and the Smoking Tux Jacket by Helmut Lang ($575). To recreate the look I found this Greylin Black And White ‘Renee’ Lace Accent Short Sleeve Top ($49.50) and Bisou Bisou High-Low Ruffled Jacket ($39.99):
Colin presents his new cat food ad based on the numbers. Simon is distraught about this turn of events and all seems lost until Simon stumbles upon a billboard that the team put up for him, but ends up getting arrested for graffiti.
Lauren (Amanda Setton) ends up getting the security footage of Sydney giving in and bonding with Mr. Princess and her and Andrew (Hamish Linklater) thing that she is going down the crazy cat lady path. Mr. Princess has to go back to the client and the team is worried that she will fall apart when the cat leaves.
After his stint in jail, Simon has a breakthrough. He can take what the quant learned and add his own creative spin to it. The client hated the quant’s data only ad, but they loved Simon’s creative ad based from the data.
Simon convinces Sydney to keep the cat and that it doesn’t necessarily mean she will be single forever. When she takes Mr. Princess home she meets a sexy veterinarian in the hallway and there is a glimpse of hope that this doesn’t mean that she will be the crazy cat lady after all.
She wears a fabulous sold-out Ted Baker Adalya coat. I found two great matches, a Calvin Klein Sweater Knit Swing Coat ($171) and a Calvin Klein Blue Stretch Double Breasted Belted Trench Coat ($99):
I couldn’t help reading a little too much into this episode, because in my line of work (social media) anytime you can back things up with analytics the clients love it! So I definitely found the humor in this.
What did you think about this episode?
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